HSH 136: Lessons Learned From Over $500,000 In Ad Spend
After almost 6 years in business, and over $600,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.
If You Like This Behind the Scenes Conversation Snap a Screenshot of this Episode, Post It In Your Instagram Stories & Tag Me (@heartsoulhustle)!
Here’s a quick rundown of what’s covered on this episode:
[2:30] A rundown of the 5 lessons that I’ve learned from managing Facebook Ads.
[3:10] Lesson #1 - Launching Between Launches
[5:40] The truth about launches, and why they don’t just “make money” from zero.
[7:45] The one thing you should always be doing between launches
[8:20] The FREEBIE that goes with this lesson to support you in learning lesson #2
[10:40] The 3 CORE audience that I run every time I go into a Facebook Advertising campaign.
[12:10] The WRONG way to “plan” your launch out.
[16:00] The Power of CALCULATING your potential for success
[18:55] The LONG GAME in your online business - and why you have to think bigger about your results.
[20:30] Just because a launch doesn’t hit your goals, doesn’t mean it’s a failure - it may lead to a bigger future launch.
[21:30] The BONUS lesson on the power of your message, marketing, and positioning.
[24:40] Get on the waitlist for our new program.
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