In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
 
I'm sure I don't have to tell you that things have have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.

When you tune into this weeks episode you'll discover..

• Why the big, content heavy, digital course days might just be coming to an end

• Why having a single core offer might not be the way to go

• The importance of "net expansion" for your business - and how to make sure it's happening

  
  I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends.

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen.  Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.

Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.   

Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!

So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...

• The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more

• The Daily Process that he followed before, during, and post launch to create a massive conversion rate

• The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership

  
  I can't wait to hear what you think of this weeks show!

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.

I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.

I'll be share insights on... 

• How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)

• Why a relationship with a lead might just be more important than a sales page

• The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.

Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.

Today's episode answer's the age old question:

Can you build a business without creating NEW  core content every week...

I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...

During the show we're gonna dive DEEP into some exciting things including...

• The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
  

• The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. 
  

• A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.

Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.

If you're feeling stuck on the content creation hamster wheel, this episode is for you!

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!