Episode #083: BTS: The $48k 5-Day Challenge Model
BTS: The $48k 5-Day Challenge Model
In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!
So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...
The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
The Daily Process that he followed before, during, and post launch to create a massive conversion rate
The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership
I can't wait to hear what you think of this weeks show!
Links Mentioned
Full Transcript
Zach Spuckler:
This is Not Your Average Online Marketing Podcast, episode number 83. And in this episode, I'm taking you behind the scenes of our $48,000 5 day challenge launch. So if you love numbers, if you love launches, if you love learning about what works, this episode is for you. So stay tuned. Hey, hey, hey, not so average marketer. Welcome back to the podcast. Now, I am so excited to be recording this because I had grandiose plans when I started recording the last couple episodes of the podcast. And then my personal life had some stuff come up that I'm not quite looking to talk about on the podcast yet.
Zach Spuckler:
I got COVID. My partner's car broke down, and he's unable to drive my car. So I had to drive him to work every day for a week. It was just bananas. But all that to say, after 2 weeks of that, then a week of live launching, I am finally excited to be recording another episode. And I wanted to talk to you today about kind of like our 5 day challenge model. And what a lot of people may or may not know is that for years, I have been leveraging 5 day challenges as a core central point to really growing my online business. And the week of September 23, 2024, we ran a 5 day Facebook and Instagram ads for list growth boot camp.
Zach Spuckler:
And just for context, I do use the word challenge boot camp interchangeably in this episode, but, really, the core model that we follow is 5 days of content followed by, 4 to 6 days of promotional content to sell a back end offer. Okay? So just to kind of set the stage, that is what we did. And I wanna come right on in the open and say, you know, $48,000 is like, it is by no means chump change, but there's bigger numbers on the Internet. Right? But what gets me so geeked up about this, and I'll talk more about this as we get into the episode, is that we did, $48,000 in revenue on a $25 boot camp and a $67 a month membership. Now, yes, people can go annual in our membership so that definitely increases it, but really we don't have a big high ticket program that we're selling. We're not selling a big course or coaching in this particular offer and it works so exceptionally well. So I wanted to talk to you today about really how we were able to do this, how we were able to basically, you know, generate almost $50,000 in revenue, you know, 25 to $70 at a time. And I kinda mentioned this, but I think the best place to start is, like, really defining what I consider a 5 day challenge.
Zach Spuckler:
So for me, the challenge itself is, like, 5 days. It can be 3, but I like to do 5 because Facebook ads take a little more time to teach. But it's 3 to 5 days of, like, I'm teaching content, and then on day 5, I transition over to selling, like, the next step. Right? And it's a really great model that we've been using, honestly, since, like, 2016. And time and time again, it has worked well for us. Now, I'd be lying if I said it hasn't evolved a lot over the years and how we do it. And I'm gonna talk to you today about kind of our flow that we've built, to make this work. But I think the best place to start is, like, really help you understand what our challenge was.
Zach Spuckler:
Talk about some of the high level numbers because y'all know I love to get into numbers on the show and really break down how we were able to do this. So to start, we run a 5 day Facebook and Instagram ads for list building boot camp for $25. Okay? That boot camp runs, in this case, September 23rd through September 27th, and then we do resell the recordings on Evergreen all the time. But if you join us live, you get access to a Facebook group, daily emails, daily live trainings, and you basically get to go to this 5 day training event. Now one part of that is that we also offer a $55 VIP upsell after people purchase the $25 boot camp. So that also helps us with revenue generation. And what our VIP included was basically if you sign up for $25, you get the Facebook group, and you get to hang out on the live calls, which are done webinar style. VIPs get to join me for as many of 4 additional VIP Zoom style calls as they want, meaning they can share your screen or their screen.
Zach Spuckler:
They can, you know, tell me what's going on. We can look through their content, and we can kind of get them set up for whatever they need help with. We also had some, like, additional bonuses for our VIPs. One is that we give them, like, an onboarding sequence because we're teaching list building with Facebook ads, and then we give them, like, a templated email sequence they can send to all their new leads. And then we also, if you join as a VIP, you'd entered into, like, a raffle. And the raffle is really cool because what we do with the raffle is one lucky winner gets to be the case study for the week. So I'm basically teaching during that challenge how to run Facebook ads to grow your email list. And one of our VIPs, I actually write the copy, create images, and and set up the ads in their account, and they are the training material for the week.
Zach Spuckler:
So it's kind of like this very cool little strategy that we deploy that also kind of displays my chops as an educator because it's like, I have to know what I'm doing to be able to get results for a random person, on one week's notice. Right? The back end offer, just to set you up for what's under what kind of we do on the back, is that once we get into the challenge and at the end of the challenge, we offer not your average membership. And that is our $67 a month ad centric membership program that you can join anytime month to month, 67 a month, or 6.70 for the year, 2 months free, you know, pretty standard. And they can join if they wanna keep going, but I wanna make something really clear. We don't sell the what and then give them the how in the membership. They are actually by day 5 of our challenge running Facebook ads, and I'll talk more about why that's so important throughout the episode, but that is our process. 5 doll $25 5 day bootcamp, $55 upsell and then on the back end of that, you can pay us $67 a month to get ongoing support with your Facebook ads and your strategies. So if you're anything like me, you're like, okay, cool.
Zach Spuckler:
Sounds great. But what are the numbers? What's that profit? What's that what's that what did you spend? What did you earn? What did you keep? Right? I'm someone who always loves to share those numbers. So let me just run you through some high level numbers. We ended up selling 651 spots to the $25 boot camp. K? So 651 people paid to join. People in our membership can come to our challenge for free as many times as they want. We do them about 3 to 4 times a year. Challenges are free for our members, but we had 651 paid spots.
Zach Spuckler:
77 people of that upgraded for the $55. Once we open the membership, of that 651 people who were eligible, a 125 or 19.2 percent of people joined our membership. That includes annual and semi, annual and monthly and semi annual. We do have a semi annual option that we roll out in our challenges. What's really great about that is almost 1 in 5 people who took the bootcamp bought the membership. 19.2% conversion rate. 20% would be 1 in 5. Right? So it did exceptionally well.
Zach Spuckler:
And so it's like that all sounds great, but what did you actually take home? So total revenue was $48,364. K? Expenses were $18,435. And just to be really transparent about our expenses, that includes Facebook ads, That includes, affiliate commissions that we paid. We did buy sponsorships in people's newsletters to promote our challenge. We do send out some snail mail during our challenge, which is kinda cool. We transcribe every training, so that includes rev.comfees because we do want a human transcription for accuracy. That includes, what I call ad hoc support. So, like, not the core team members that I have my team or my employee that I pay every month.
Zach Spuckler:
These are people that were contracted explicitly for the membership that includes, like, a copywriter. We had some, design support for our sales page. We also do prizes during our challenge. So we gave array, about $500 in prizes. The software from Zoom, it cost us money to use Zoom webinar, and then some little, like, miscellaneous kind of floating around expenses. Right? So that was about $18,435. Okay? Affiliate commission. So this is where people kinda get, like, nervous or uncertain, but we essentially paid $9,066, in affiliate commission.
Zach Spuckler:
Now full transparency, that is not paid out to our affiliates. If you are affiliates, we love you. There's a 30 day delay on our payout. That's because we have a refund policy with our membership, but we will pay out about $9,066 in affiliate commissions. Okay? So you might be like, that's really, really big percentage of the of the revenue. How is that? Because for our boot camp, we're not trying to make money on the $25. We pay our affiliates 100% of that $25 that they sell. We actually lose money when an affiliate refers somebody to the boot camp because we pay processing fees to process the $25, but we pay them the full $25.
Zach Spuckler:
Right? The reason we do that is we want as many butts and seats for our boot camp because it converts. Right? And then we pay a 30% commission on the $55 VIP upsell and a 30% commission ongoing for our membership and our annual membership. So basically, once someone joins our boot camp through an affiliate, they're gonna earn 30% on anything that person does after that. K? So after affiliate commission and expenses, that leaves our profit at $20,862.71. K? Now if you're anything like me, you're going, like, look, $20k is great. We're not dogging on $20k. But if you know anything about my business, I have an employee, I have a couple team members, we run Facebook ads every month. 20 k is not a crazy amount to put in the bank, to sustain us for a whole quarter.
Zach Spuckler:
We do this once a quarter. But here's what's cool. Because we sell a membership, we now generate an additional $51100 per month profit recurring revenue and just over, $57100 after, if you don't factor in affiliates. Right? So basically, after this challenge, we will do $5762 per month in revenue on these new members. And even accounting for churn after 6 months, we will have generated an additional $22,000 over the next 6 months. Right? Even with people churning out, accounting for churn. So when you think about it, yes, the profit is $22,000, but it's really over $40,000 in profit over the next 6 months, and we're doing things to improve our churn. It could be a little higher than that.
Zach Spuckler:
So at the end of the day, we we we spent a decent amount on team and ads and marketing, but we really had profit and recurring revenue, which is our goal for this membership. We now have over 400 people in our membership, and it's a really great program that, I'm not gonna lie, I'm really proud of because we get great, great response with that. And for those who are curious, we spent, $13,204.48 on advertising. About $12,300 of that was before the boot camp, and about $950 of that was retargeting to buy the membership after the boot camp ended. Cool? You all know I love stats. I hope I didn't, bore you too much with those. But all of that to say super quick rundown. I'm gonna round these numbers to keep them even and simple to share.
Zach Spuckler:
About 48,000 in revenue, about 9,000 in affiliate commission, about $18500 in expenses, including team ads and marketing materials, and total profit of just over $20800, $5200 in new monthly recurring revenue. Pretty cool. Right? So I wanna share what our flow is so you kind of understand how we were able to do this because it's like, hey, that's great to be like, your boot camp sounds good. I love that you're sharing the numbers, but what do you actually do? So basically our boot camp, we segment into 3 key segments. Pre boot camp, during boot camp, post boot camp. So pre boot camp, we are promoting like crazy to get people to sign up for the boot camp. Okay? So that includes our affiliates, emails, advertising. We are marketing.
Zach Spuckler:
Come join our 5 day Facebook ads boot camp. Then we send out reminder emails. We typically do 4 to 6. It we kinda feel it out, to be honest. But typically, we do 4 to 6 reminders that's like your boot camp is next week, your boot camp is in a few days, your boot camp is Monday, your boot camp is tomorrow. We wanna remind people to do that because we started promoting our boot camp on September 3rd, which was about 20 days before it started, but we didn't open the Facebook group until September 19th. So there are people who join our boot camp before our group opens and that is intentional. The reason we do that is we have tested and split tested and and tried this out.
Zach Spuckler:
And what we found is that more people engage when we open the group about the 4 days before it starts, the Thursday before the week of boot camp. And then the other nice thing is I only have to post in the group camp camp before it starts. Thursday, Friday, Saturday, Sunday, and then I can go right into content. So I am able to engage that group, keep engagement high. And because there's a lot of engagement, because I add, you know, 600 people to the group over the course of 2 to 4 days, my new joins are high. The engagement on new posts that I put in is high. And so the week of my boot camp, I basically kind of primed the Facebook group algorithm to get people in. Right? So that's our strategy.
Zach Spuckler:
Just to clear, I know I kind of glossed over sign up a little bit, but we'll come back to talk about this a little more. But the big things that we do are email and Facebook ads. And if you've listened to this show for any period of time, you know that I say be growing your list 247. Always be growing your email list with a simple list building ads. We have a Facebook ad running all the time that is opt in for our core Facebook ad strategy. And if you were to look at how big our email list was, let's say from the end of our last boot camp, which was early May, on our email list, and I'm happy to give very specific numbers, we had about 15,800 people when we ended our boot camp in May of 2024. When we kicked off our boot camp promotion in September, we had 18,600 people. So we added almost 3,000 people to our email list between boot camp and that makes a big difference.
Zach Spuckler:
Right? Our emails talk about past boot camp success, why the boot camp is valuable, how much they're gonna get out of it. And then we do talk to our affiliates to encourage them to promote, even though our affiliate program is sick with a 100% upfront payout, we then market to our affiliates. We have an affiliate Facebook group. We email our affiliates, and we're encouraging our people to sign up, our affiliates to share. And then I did kind of mention this, but I just wanna touch on this. Something we did do this time was sponsorships. So I reached out to you people with newsletter lists and said, can I pay you to send an email? And that worked pretty darn well too. Once the boot camp starts, every day we have a basic 6 point flow.
Zach Spuckler:
So at about 8:50 in the morning, a Facebook post drops in the group. 8:50 am. Okay? That is their daily like task training content. Then at 9 am, 10 minutes later, we email everyone who's registered for the bootcamp and push them to that post. It's like the post content and email and then it's like, leave that you did your homework or that you took action on this post. Then at 11:50 AM, we send out another email that says, hey, we're going to our live training at noon. We do our live training at noon EST. So we say, hey, we're going live in 10 minutes.
Zach Spuckler:
We also, combine that with a post in the Facebook group. So I consider that one point, email reminder and a Facebook post reminder to jump on the live webinar. Then at noon, we do a live call. Afternoon, we usually use some sort of sort of support or engagement post. So after the live call, 2 to 3 hours later, we'll do some sort of support post, whether that be links to our replays or, you know, encouragement. Every day, there's gonna be a support post in the group. And then the opt optionally, there's a 6th point, which is a support email. So like on the last day of the boot camp on Monday, we are going to send a reminder email that they can access all their replays.
Zach Spuckler:
So for our boot camp, we build a replay page. We build it in lead pages. It's super simple. But it just houses an uploaded version of every live call, and then also a link to the email so they can read the email from that day in case they missed it. So we create what I call the replay hub. It's just the central location that they can access anything, And we do that every day for 5 days. After day 5, we then set clear boundaries. Okay? So this is really important.
Zach Spuckler:
On day 5, we say, at this point, this ends and now we're talking about the paid program. So for us, with our Facebook Ads Boot Camp, we provide copy and creative feedback to anyone who submits their ad. But we say you must do that by Friday at midnight and after Friday at midnight, we don't provide creative and copy support. You can get it in the membership. It's not mean, it's not angry, it's just we've got a finite time together. We have to talk about our offer because that's how we fund this bootcamp and we have to set parameters to get people to take action. We also move into our sales period. So now we're gonna send sales emails, sales posts in the group, Facebook retargeting ads.
Zach Spuckler:
We're gonna promote our membership. For us, we promote the membership. We actually seed it in the bootcamp Wednesday, Thursday, and Friday, we sell it. And then Friday through the following Tuesday, we send a daily email plus. So typically I send 2 emails a day and then 4 to 5 emails on cart close day. And all of those emails have an option to opt out of the promotion. Like, hey, if you don't wanna get any more emails, click here. I won't keep talking about the membership.
Zach Spuckler:
And then the last piece of our post boot camp promotion that I think is super important is that we ask for feedback. So we send out a type form on the last day of cart open and the day after the cart closes that is just a really simple feedback form where people can answer, you know, did you get results? How many leads did you get? What would you rate the boot camp? We have them rated out of 10. Would you be willing to give us a testimonial? And we ask for a testimonial. We also ask for screenshots of their ads manager if they're receptive to offering it because we want to actually showcase their results in their testimonial. What's really cool is every time someone leaves a review, we update our boot camp sales page to say with now with over, you know, 100 reviews, student reviews with an average rating of 9.5 or whatever. This boot camp, we had 41 people leave us a review of that 650. So not everybody leaves the review and answers the questions. It's the nature of the game.
Zach Spuckler:
But we got an average of a 9.8 out of 10 rating. 80% of people rated the boot camp a 10 out of 10, which was very exciting. So that's kind of our flow. That's how we do it logistically, but I wanted to throw a couple little bonus, pieces in here that are why I think it converted so high. Right? Because if you look at it, you're like, okay. Conceptually, I get it. Get them in a boot camp, stay really connected with email and Facebook posts, and then set a boundary and sell my product. Very clear.
Zach Spuckler:
Right? But here's some things that I wanna point out. The first thing is that we do not hold back valuable content, especially if it's a paid boot camp, because there's value in showing your expertise. So anyone who actually showed up for day 1, 2, and 3 were running Facebook ads if they followed along on the training. Right? Like, if they took action on what I gave them, they were actually, by day end of day 3, getting leads for their email list. Right? Because I believe, especially in 2024 and well into 2025, getting results builds trust way faster and way more efficiently than showcasing your expertise. It's why I think challenges really outconvert my webinars when I do webinars. It's like you can see that I know what I'm doing, but when I get you a result in a set period of time, you actually see, oh my gosh, not only does this guy know what he's talking about, but it works for me. It's no longer that you have to trust in me.
Zach Spuckler:
It's that you have to trust in yourself too, and I build that trust. The other thing that we did that was we made it super high touch. Right? So for our boot camp, I mentioned this, we hire a copywriter to come in and I do copy feedback too and creative feedback, but we hire extra help. We bring all hands on deck. It's actually someone who is, community support in our membership. We hire them for a few extra hours during launch week, not a few, like 20 because it's crazy busy in there, but we bring them in for extra support and they go through every single day, Monday through Friday, and leave people good detailed feedback on their copy. And I'm not talking like this copy is good, this copy is bad. It'd be like change this sentence, try this hook, I don't like this line, I would I would expand on this line.
Zach Spuckler:
Right? We actually give people support, and we have a no questions left unanswered policy. So we set parameters around this in the group. Like, if you want copy feedback, it has to go on the copy feedback thread. Please don't clog the main feed with regular questions. But if somebody's like, my ad's not converting, what do I do? We will answer that. If someone says, what do I do next now? We answer that. Right? We are in the business of showing these people how incredibly supportive we can be because our membership has a 24 hour turnaround response, on questions that are posted in the group. Because again, I have myself, our support team, and our community manager in there.
Zach Spuckler:
But basically, we want people to know we are here to help you and we're actually gonna get your results. And I think that doing that really, really gets us the best result, to be honest. The reason I think that gives us the best results is not just because it's like a gut feeling. Right? But I think when I go through like we just got the feedback, people actually said like Zach is knowledgeable and actually supported every single person in the boot camp. Right? The material was actionable and the support is unmatched. That's what somebody I'm reading a couple of pull quotes from our our feedback. I actually felt supported and, like, Zach just got it. No judgment, no BS, just genuinely a nice person trying to help people.
Zach Spuckler:
Zach's support for the boot camp was phenomenal. I haven't seen support like this before. The level of support was absolutely amazing. Zach and his team actually know how to support their members and their students. Like, people told us that that was the selling factor. Right? Because I sincerely believe that in 2025 plus these $3-, $4-, $5-, $10,000 programs, no judgment, that have low support and high content, they're gonna start fading away and being harder to sell. People want help. People want support.
Zach Spuckler:
It doesn't always have to be you. Like I said, in our group, we hired extra help. But if you're never showing up for your people, why would they pay you? Right. I, you know, I've been in programs. I'm not naming names or judging, but, you know, it's frustrating when I've been in programs that cost me $3-, $4-, or $5,000 and I feel like the only way I get support is to hop on a Zoom call, wait my turn in a room of a 100 people, and then I don't even really get a good answer. Right? That's kind of fading away in my opinion. And so showing people how incredibly supportive and helpful you can be will far and away sell you better than being the smartest in the room. And then just a fun little side note, as as we start to wrap up here, we also infuse my personality.
Zach Spuckler:
And so when we do our boot camps, we do a giveaway. I mentioned that briefly earlier that we gave away prizes, but we made our entire boot camp. You're gonna laugh. If you listen to this show, you're gonna be like, I can appreciate this because this sounds like something Zach would do. We made our boot camp cat themed. Okay. So for our last 2 or 3 boot camps, I've talked a lot about, like, Taylor Swift and, like, use Taylor Swift puns and references and giveaway vibes. But my my good friend, Andre and my partner were like, you cannot do another Taylor Swift giveaway.
Zach Spuckler:
Like, it's too much. And I was like, okay, fine. I won't do another Taylor Swift giveaway. But what I am gonna do is cats then because I freaking love my cats. I was such a dog person. We still have a dog, Charles Barkley. I love my dog, but I've become a total cat dad. I don't know what it is about, we have we have a hairless Sphinx, cat, and she has just weaseled her way into my heart and made me this ridiculous crazy cat person.
Zach Spuckler:
And so we made it cat themed. So our posts had little pictures of cats on them. All of our giveaways were cat themed. Side note, if someone was not a cat person, we did not exclude them. We gave away Amazon gift cards or cat themed prizes, so you didn't have to be a big cat person. But it was fun. It was light. And honestly, like it was it was me, I got to showcase my personality and people got to know me.
Zach Spuckler:
I feel like so often with challenges or launches, webinars, whatever, we feel this need to be so polished and perfect that our personality gets closed off. And so everything that I posted like from the the one of the posts before the boot camp started before they even knew it was gonna be cat themed, I just like did subtle things like I would drop a cat emoji in a post. The the Saturday before it started, I said happy caturday. One of our pre boot camp post, I threw, like, paw prints on it, and I just said nothing. And people were like, what's with all the cat stuff? And I was like, oh, if you're noticing, you might be onto something, can't tell you yet. And then we just had fun with it. Because at the end of the day, on top of all of this, yes, you need good content. Yes, you need to know what you're doing.
Zach Spuckler:
Yes, you need good sales flow. But if it's not fun and enjoyable, why are people sticking around? I mean, really, people have to like you. And some people even wrote me funny emails that were like, I'm more of a dog person, but I'm totally vibing with the cat stuff or like, even though I'm more of a dog person, I'm really enjoying this boot camp, right? And it's like, it was fun. It created banter. It created this cool experience that we all got to be in together. And when people were talking about the boot camp outside of the group, either in their Facebook groups or on their timeline, or, you know, there was some buzz around it, they'd be like, oh, my gosh, and, you know, we, you know, we're having a meow, a meowsing time, right? Like, if you know, you know, so it also created like this fun internal dialogue, like inside joke that was super fun. And so, you know, my last parting words for you is if you're thinking about doing a challenge, don't get so caught up in it being so perfect and so detailed that you don't get to show up. Because I truly believe that me showing up in this challenge as my authentic self, post COVID crazy cough, really tired, not at a 100%, still had our highest converting in terms of number of members and actual conversion rate launch for the membership we've ever had was because I showed up as myself.
Zach Spuckler:
And I'm really taking that lesson, with me as I continue. So I hope you got massive value from this episode. I wanna end with one quick note. If you were loving this and you're like, oh my gosh, a 5-day challenge, this totally sounds fun. I love the idea of being able to offer massive value, show up as myself, really show people that that they can get results and that they don't just have to randomly trust me, we are gonna be opening up the Challenge Launch Engine in mid q4. So the Challenge Launch Engine is our signature course, that is basically how we run challenges. It comes with roadmaps and spreadsheets and templates to basically get you into action. And what I love about it is, I'm still calling it a course because it does teach you the concept, but the course, most of your time is spent doing not watching videos.
Zach Spuckler:
Right? I think there's a lot of trainings that's like, here's how, how, how, how, and yes, we give you that. But most of the videos in this course are, like, 5 to 10 minutes or less, and we're actually like, here's your here's what you need to do. Here's your template. Go do it. Come back to us. Here's what you need to do. Here's your template. Go do it.
Zach Spuckler:
Come back to us. So if that sounds exciting, you can head over to the challenge launch engine.com and get on the wait list. Right? Get on the wait list. We'll let you know when it opens. We're gonna send some cool case studies to our wait listers, some updates on what people have been able to achieve inside the challenge programs that we've run over the years, and, yeah, we would we would love to have you. The challenge launch engine.com. I'll tell you right now, it's a $397 course. We do have payment plans available.
Zach Spuckler:
So if if it's something that you wanna check out the challenge launch engine.com and you will get more details when it opens in mid q4 2024. We're thinking around November, but we're still finalizing dates because, I am headed out of country for 3 weeks, whole another podcast episode for another day. But we would love to have you on the wait list and we'd love to share our strategy with you. You know I love to be transparent in what we offer so you can check it out there. Now, as always, if you enjoyed this episode, please DM me over on Instagram @zackspuckler and let me know what you thought. I hope that pulling back the curtain and unveiling our numbers and our results and our process is helpful to you. This is a little longer than most of our episodes. So if you want a full transcript or the show notes, you can head over to heartsoulhustle.com/nyap083.
Zach Spuckler:
Again, that's heartsoulhustle.com/nyap083 for Not Your Average Podcast episode 83. We'll have show notes. We'll have links to that wait list. We'll have, a full transcript of the episode that you can read waiting for you there, and I will leave you with this. I would love to see you in the the challenge launch engine, but most importantly, I wanna see you taking action and being yourself in your marketing. People are connecting with people now more than ever. I hope that you are able to lean into your authentic self, show people who you are, bring the people that love you with you, leave the people that hate you behind, and have an incredible business as we end 2024 and go into 2025. As always, have a wonderful rest of your week, month, year, and stay not so average.
