Episode #066: The $15/Day Facebook Ads Growth Engine
The $15/Day Facebook Ads Growth Engine
Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.
Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.
This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.
The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.
Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.
LINKS MENTIONED:
TIME STAMP OVERVIEW:
00:02:56: 3 ad strategies: $15/day, email list growth.
00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation.
00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!
00:11:16: How to get Lower cost per lead, and still get qualified leads.
00:15:47: Grow your list consistently for success - while tapping into the newly grown list
00:18:43: Build audience and community, not immediate sales.
FULL TRANSCRIPT:
Zach Spuckler:
This is Not Your Average Online Marketing Podcast, episode number 66. And in this episode, we're talking about the $15 a day ad strategy. So if you're looking to layer ads into a consistent growth strategy, this episode is for you. So stay tuned.
Zach Spuckler:
Hey. Hey. Hey. Not so average marketer. Welcome to another episode of the podcast. Now this episode is really exciting for me because this is a strategy that I've been working on implementing in my business for a period of time now. And I love the fact that so many people who listen to this show are, like, dipping their toes and ads or or coming to our boot camps or, you know, they're they're they're willing to experiment. They're willing to take a stab at ads and see how they work for them. And so for those of you who have listened to the show, you know that I think it's super important to grow your email list with Facebook ads, but this strategy that we've developed that I'm gonna share with you today is all about how to go one layer deeper and how to actually not just grow your email list on a daily basis so you have leads to promote your offers to, but also how to engage your new leads on social media to grow your following and engagement and how to put offers in front of the new leads that are that are coming to your email list. Right? Because at the end of the day, it's like, yes, we wanna grow our list. I'm a huge advocate for growing your list, but you've also gotta do something with that list to generate revenue. Right? You don't have a big list, you wanna have a big business.
Zach Spuckler:
And so that's what we're gonna talk about today. So I wanna start by explaining what this strategy is really about. Okay? So many people they think that they can just, like, run ads and create this instant ROI. Right? Like, oh, there's this magical formula out there. if I just get the funnel right and the ads right and the content right, that I'm gonna create a 300% ROI on my ads, I'm going to sail off into this sunset, and I'm gonna just make fantastic money. Right? And here's the thing. If you're looking to make X Dollars in X Days and not grow a consistent, stable, profitable business, then this isn't the episode for you. Right? This episode is really about growth.
Zach Spuckler:
Okay? I think that, you know, we'll get into this, but really growing your list is one key piece. Getting your presence grown on social media is another piece, but making offers is another piece too. But all these things need to be happening at the same time. And as automatically as you can make them happen, right, you don't just wanna say like, oh, I'll grow my list and then, you know, I'm gonna launch and hopefully make great money. It's like, you wanna be testing your leads. You wanna be offering your leads. You wanna be putting content in front of your leads on a regular basis. Okay? And so what does this look like in action? Right? That's that's the big question.
Zach Spuckler:
So I think the best thing we can do is just dive right into the 3 ad strategies. Okay? So within the $15 a day strategy, there's actually 3 different campaigns that we run. K? The first campaign is $10 a day with the goal of email list growth. The strategy behind this is the one that I teach in my Facebook ads boot camp, and it's specifically growing your email list with new leads that might be in it in your offer. Right? The ad that you run to grow your list in my opinion is the most important ad that you can have running all the time. Right? I am a firm believer, and I don't know if I've been transparent about this enough, but I'm a firm believer that you need a happy marriage of evergreen and live promotions, even if your live promotions kind of happen just by email or automatically or you don't have a big live event, you need a combination of promotions and evergreen to grow your audience, right? If you grow your list all the time, if you're always growing your list, what that means is that the next time you go into a the next time you go to promote something, the next time you go to push your content out into the world, you actually have an audience to promote to. Right? In short, if your audience is always growing, your potential for sales and engagement is always growing too. Okay? So that's the 1st campaign, and it's about $10 a day.
Zach Spuckler:
So 2 thirds of our budget goes just to getting new people on the list. The second campaign that I run is a traffic and social platform growth ad. As people are signing up to your freebie, you've got an opportunity to get in front of them. You can push your content in front of the people who are getting on the email list. Now I've talked about this on the website or the podcast before. But what you can do is to the people who are signing up for your email list, you actually have the ability to push your content in front of them. Right? When we use the lead generation ads that I recommend, which are lead form ads, you actually can retarget the people giving you their name and email with a piece of content. So what I like to do is run a podcast episode to new subscribers.
Zach Spuckler:
I like to say, "Hey, If you're a new subscriber, come listen to our podcast. You're gonna love it." And I typically will choose a podcast that I think is gonna get downloads, or I'll choose our most recent podcast because I know it's going to get new downloads. Right? My goal is ultimately to get people off of, like, lead status and get them into fan, loyal follower, or audience member status, right, just because I have a name and email. Frankly, let's be honest. It doesn't mean someone cares about me or my business. But if I can get them to start listening to the podcast and digesting my content, they're gonna be more likely to buy from me, engage with me, and continue to enjoy my content.
Zach Spuckler:
Right, because growing a list is great, but engaging that new list, that really creates the massive potential for growth. So that's the 2nd campaign. The 3rd and final campaign I use to generate sales. So to give you a really specific example, if you go to heartsoulhustle.com/ads15, I actually have this entire strategy laid out in about a 19 page PDF for you, you can go look through it. It's everything that you need to basically run this strategy step by step, everything we're talking about today. But if you opt in for that freebie, you're gonna be offered on the thank you page our $25 Facebook ads for List Growth Bootcamp. Right? Well, what happens is if you visit that page or join my list or revisit that page, we also have an ad that we run that retargets the sales page for just a couple bucks a day. We don't go crazy.
Zach Spuckler:
We don't spend $1000 of dollars. We're not, like, you know, trying to get a million people to see our offer. What we're saying is, hey. I know that people are interested in this offer because they've seen it. They've been exposed to it. Maybe they've come back to it. And now what I'm gonna do is give them the opportunity to come back. to come back again and buy it.
Zach Spuckler:
Right? So I make an offer just, you know, 2 out of the $15 a day to buy my $25 Facebook ads boot camp. You could use this with any products that you have in your funnel. Right? The thing is, you know, the point of this ad isn't a massive avalanche of sales. Right? It's really to create a consistent presentation of content and offers to the right people. Right? My goal is to offset my ad cost day to day, 50 to 60%. Right? So I'm still spending you know, 50% of the budget just growing the list. But I know that when I do a launch, when I do a promotion, when I push my content out, I'm gonna get more people that engage and buy my product. Right? So when you look at this holistic strategy, when you look at it from high level, what we're ultimately doing is we're attracting new leads. We're engaging those new leads with good content, and we're making offers to those new leads. Right? And what happens is that people become familiar with you. Right? Sometimes I refer to it as getting caught in the web. What we're doing is we're basically saying, "Hey, once I get your name and email, I'm gonna make sure you see additional content, podcasts, trainings, videos here." Like, you're just gonna see everything that I've got to offer because the reality is we know this. Right? It's we know that just because somebody joins your email list or follows you on social, doesn't mean they open every email. Doesn't mean that they see every organic post.
Zach Spuckler:
And so what we're doing is we're pushing to make sure that we grow our list. Right? Now, let's talk about these campaigns a little bit deeper individually. The first one is the Facebook ad for listbuilding, $10 per day, right? We want at least 2 thirds of our budget to be growing our audience. So whether you're spending $15 a day or a $150 a day, my personal goal is that at least 60 to 70% of my budget is growing the audience. Okay? You can do a million things to get sales in your business. And, yes, that includes ads. But in my opinion, there's a limit to how much you can sell. And you're actually limited by 2 things.
Zach Spuckler:
How much you can spend on ads, which most of us have a limit on what we can spend in terms of budget or available cash, and how big your audience is, right, reaching existing people. I'm just gonna be blunt. Most people sell the dream that you just spend dollar on ads to get $3 out, which in theory is great. Right? You're gonna spend a dollar on ads. You're gonna get $3 out. And so what happens, though, when it actually takes a $150 to make $450 and you only have a budget of $300 a month? You're limited by your budget. Right? And, yes, you can take some of that profit and put it back into the ads for sure, but your business has other expenses.
Zach Spuckler:
Right? And what about processing fees, deliverable costs? Right? In reality, we're limited on how much we can spend, but My goal is essentially to make the case that long-term list building over the case of instant ROI and gratification really is the name of the game. So here's two things that I really wanna point out. Number 1, with these ads, we use Facebook lead form ads, which means we capture the leads on Facebook rather than sending them over to a landing page. Traditionally, when we think of ads, we think, oh, I'm gonna drive traffic to my website. People are gonna give me their name and email. We actually let people give us their name and email on Facebook. The reason we do that is we get a higher return on ad spend in terms of lead cost. Right? Ultimately, it costs less for the ad to spend and we get more results.
Zach Spuckler:
So we end up paying less per lead. And a lot of people worry that they're not gonna get qualified leads with this strategy. Here's the thing. Our business generates a lot of leads in a short period of times, and we've consistently increased and improved the size of our audience. We regularly make evergreen sales, and our data shows that it works. And this is what I tell people. If you are listening to this and you're going, I don't wanna get, you know, on-Facebook leads or Facebook form leads, you know, if you're not sure it's gonna work for you, what's the harm in throwing a couple hundred bucks at it to test it, right? I like to think of business as a big experiment, right? Like, just try it. Right? Maybe it works, maybe it doesn't, but at least you tested it to see if it was gonna benefit you.
Zach Spuckler:
Right? We take business so seriously, and at the end of the day, it's just a game. We're just trying to see what works. Right? So on-Facebook lead form ads are what we run. And if you need help setting these ads up, you can head over to heartsoulhustle.com/bootcamp. Again, it's heartsoulhustle.com/bootcamp. And I have a 5-day mini course that walks you through how to actually set up these list building ads along with the custom audiences for campaigns that we're gonna talk about in a minute. but if you're like, Zach, you you've got me. I wanna try this, but I don't know how to, like, physically set things up.
Zach Spuckler:
We're gonna show you how to do that. So you can come come join us inside that bootcamp. Okay? The way that we run these ads is 3 phases. So the 1st phase is we test. Right? We always test 2 sets of creative, 2 sets of copy against 10 different audience. Right? So, for example, I have 1 campaign for lead generation. I have 10 ad sets inside that campaign to test different audiences, like, people who like Amy Porterfield, people who engage with, James Wedmore, you know, that kind of thing. And then I'll run the 2 sets of copy and 2 sets of creative as 4 different variations because there's 2 by 2 inside each ad set.
Zach Spuckler:
Right? At the end of the day, what happens is after about 48 hours, phase 2, I'll prune these ads. So I'll turn off the audiences that are performing at the highest price. And really, this is, like, the perfect illustration of the eighty/twenty rule. You know, 80/20 per. 80 - 80% of your ads may not work, but that 20% of the ones that work are gonna give you the best result. I typically spend about $5 per audience per day for 48 hours. So does cost $50 to a $100 to test this out. But at the end of the day, you turn off, you know, 5 or 8 of the most expensive audiences, and you cut down your budget to about $10 a day. And then the 3rd phase is just ongoing testing and management.
Zach Spuckler:
So ideally, and this is a really broad statement, I wanna preface with that, but ideally, you're spending $1 to $3 a lead, and you're getting $10 a day growing your list. So, hopefully, you're adding, you know, 4 to 7 new people to your list a day. And then you just have these ads running 24/7. Right? So that's the first campaign. We've got these. The second campaign, this is the really cool thing about on-Facebook lead forms, our on-Facebook lead form ads, I should say, is that you can retarget people with what we call a custom audience. And we spend $3 per day to all of the people who just joined our email list to push them to our website to get them to engage with us on Instagram.
Zach Spuckler:
Right? So it's one campaign for engagement, one ad set with the custom audience of leads, and one ad with a piece of content. Now here's why I like to drive them to my website. Because you can only actually retarget people who fill out a Facebook form for 90 days. If they hit your website, you can retarget them for a 180 days. And if they like or engage with your content on social media, you can engage with them for a year. Right? So in short, my goal is not just to get them to engage with me. Right? My goal is also to get them to be retargetable for up to a year. Right? So, for example, if you if you go to the heartsoulhustle.com/ads15, a d s 15, and you opt in for this freebie, you're gonna see an ad for a podcast episode.
Zach Spuckler:
Right? And at $3 a day, we are putting our content in front of you, right, which hopefully gets you to follow us on Instagram, like us on Facebook, connect with us. Right? And one key thing that I wanna point out is that this only works if you are consistently growing your list. Right? You have to be consistently growing your list for this to work. If you don't, then you know, you're not gonna grow. Right? Finally, what we do last is a really simple and cheap retargeting ad for purchases. Okay? So like I told you earlier, we present our $25 Facebook ads for List Growth Bootcamp to everyone who opts into our freebie via Facebook ads, via organic, via whatever. Right? As people are joining our list, hopefully seeing our ads for our podcast, going through our email sequence, we're offering them various products, right, and specifically the boot camp, but maybe we talk about our membership, maybe we talk about other things. The point is they're going to a dedicated sales page for the offer.
Zach Spuckler:
Now, super important to note, you do need your pixel installed on the sales page to retarget it. Okay? I won't get into the pixel too too much today, but basically, how you install the pixel on your website is gonna vary depending on your platform. So I tell people, do a Google or a YouTube search of literally "install Facebook Pixel" and your platform, Kajabi, Squarespace, you know, WordPress, whatever. And there's gonna be an up to date video walkthrough. That's what I recommend because it changes so frequently. and there's so many platforms that I just couldn't possibly cover them all. But what we do is we say, hey, if you looked at our sales page for our, you know, membership or for our boot camp in the last 3 weeks, we're going to retarget those people with an ad for $2 a day only to people who have expressed interest in our product or seen the product based on website traffic and put it back in front of them. So it's a simple retargeting ad.
Zach Spuckler:
But it's really, really powerful. Okay? So to walk you through this again, you've got this $15 a day ad strategy. Right? Once again, the goal is not to get rich quick with with Facebook ads, but rather to build a growth engine in your business, to continually be growing your audience, your reach, your engagement, your following. Most people spend weeks, months, or years trying to create that instant internet money. Right? But if you're listening to this episode, I know that's not you. Right? Instead, what you're thinking about doing is how do I grow an audience that weathers the storm that can be online business. Right? Because having an audience will always beat out having deep pockets.
Zach Spuckler:
You make a new offer. You open up the doors something. You launch your program. Right? The goal isn't how do I get people to buy from me right now. The goal is how do I build an audience and a community? Okay? So, again, if you want to get this full strategy as a PDF, you can head over to heartsoulhustle.com/ads15, ADS 15, and that will walk you through exactly everything that I just talked about. Right? Everything that we have in terms of, like, what campaigns to run, what audiences to set up. We really go in-depth in that PDF. And if you opt into that PDF, you can learn more about our boot camp on the back end of that. Okay? So I wanna leave you with this thought.
Zach Spuckler:
So many people, so many people are saying, how do I create quick money? How do I create the perfect evergreen webinar, the perfect evergreen mini course? And I'm not saying that you shouldn't care about that stuff. I'm not saying that that stuff's not important. I'm not saying don't work on those things. What I am saying is if you spend $10, $15, $20, $30 a day, right, wherever you meet, you can change the allocation percentages wherever you're comfortable spending at. I really recommend starting at $15 a day, but if you had to start at $10, you could do that. Spend money to grow your audience consistently. Right? Our audience is always growing. Right? We're always bringing new people in.
Zach Spuckler:
We're always putting content in front of our our audience. And what happens is as a byproduct, we always are reaching new people. We're getting new podcast listeners. Right? We're getting new opt ins for our freebies. We're getting new people connecting with us. We're getting new people buying our products. We're getting evergreen sales. Right? We are consistently and regularly getting new fresh engagement.
Zach Spuckler:
And that for us is a total game changer. It's what ultimately helps us, you know, grow. So when we do our next Facebook ads boot camp live or we do a webinar or we do a challenge or we open up doors for a coaching program, we have people to talk to. Right? We're never reaching out into the ether and saying, boy, I hope somebody buys from me. Right? What we're doing is we're being proactive instead of reactive. Right? We're being proactive instead of reactive. We're saying, hey, this is how I grow my audience.
Zach Spuckler:
And if I have an audience, I can always make an offer. So I hope that this has been helpful. I hope you got tons of value. As always, if you'd like a copy of the show notes, you can head over to heartsoulhustle.com/nyap066. Again, that's heartsoulhustle.com/nyap066 for Not Your Average Podcast episode number 66. We'll have a transcript. We'll have time stamps. We'll have all kinds of good stuff. And I just hope you got massive value. If you did, please feel free to leave a review.
Zach Spuckler:
We always appreciate getting new reviews on the podcast. and we love hearing from you guys. So I hope you have an incredible rest of your week. And until next time, stay not so average.