In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.

I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.

• Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice
  

• Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly
  

• See exactly how she structures her Facebook groups, content delivery, and follow-up strategy
  

• Find out why consistency and repetition (not perfection) were key to her $268K best launch
  

• Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers

If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible. 

Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. 

I'm sharing an unfiltered look at what actually works in my business as you'll discover:

• My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins

• The "Three C's" framework I use for challenges that converted 17.66% of participants

• My day-by-day content strategy that gets people results before they even see the sales pitch

• Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences

• The exact email and communication strategy I use to maintain 50%+ retention across all five days

If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.

Listen now to transform how you approach your next launch!

Looking for a more sustainable way to generate consistent revenue? 

In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability.

You'll discover:

• The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back

• The counterintuitive truth about running a "boring" business - and how predictability actually creates more freedom and excitement in your life

• Why having a dedicated "build month" could be the missing piece in your business growth (and how we use it to strengthen our systems, team, and customer experience)

• The crucial difference between launches and promotions - and how to strategically use both to create a "snowball effect" with your marketing budget

Whether you're struggling with inconsistent income or looking to take your already successful business to the next level, this episode will show you how to create a more predictable, profitable, and enjoyable business model.

Hit play to discover how you can implement this framework in your own business starting today!

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? 

This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. 

Before you make your next move, you’ll want to hear this.

It's been a hot minute since I wrote out a long form blog post; but after we hit a massive milestone in January 2025...

Our first $100k month; cash collected...  To be clear - that is REVENUE, and it's cash...

It felt like it was time for the return of the epic blog.

To be exact our total cash collected was…

On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too!

I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upcoming year. 

When you tune in you're going to discover...

• How much we spent on ads in 2024, and why our goal is to spend EVEN MORE next year.

• The synergistic power of combining funnels with live launches and the important place that both have in online course businesses.

• The importance of consistent content production, weekly emails, and active engagement can keep your audience hooked.

This is one NOT to miss as we ring in 2025.