Episode #056: Low Ticket Offers to Fill Coaching Programs
Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.
When you tune into this week's episode you're going to discover...
How the "old school" tactic of the ascension model is dying, and what is taking its place.
How your warmest audience of buyers might be hungry for an offer
The value of leading with price in your warm audience promotions
I can't wait to hear what you think of this week's show!
Episode #055: From $25 Workshop to $11k Launch
In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!
When you tune in you'll learn...
How we launched a $25 class and filled it up with nearly 200 students
Our secret weapon for getting people okay (and excited for) our pitch
The value of giving first
And so much more...
Tune in, listen up, and enjoy!
Episode #054: Behind the Scenes of Our $200k Membership
Hey hey, not so average marketer! Welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.
When you tune in you're going to learn...
The Key Stats of Zach's mebership, include active members, revenue, and retention rates.
The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start one
The importance of a strong onboarding process for your membership (and retention)
The value of launching your membership regularly for growth
This is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.
Episode #053: How We Converted at 17.39% In Our Recent Launch
On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).
When you tune in you'll discover...
The NUMBERS from our launch, profit, revenue, conversions, and more!
Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!
Episode #052: The Sphere of Influence in Marketing
Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.
This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.
When you tune in to learn about The Sphere of Influence you'll discover...
How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
How to grow your own sphere so that you can increase the effectiveness of your marketing
The (6) key audiences that your sphere allows you to target
The power of monetization and how to capitalize on your sphere
Tune in to learn about this concept, and discover more about growing your audience.
Episode #051: The Guru's Champagne Promises with Beer Budget Students
This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!
In this episode I talk about how...
We easily get caught up comparing ourselves to things and experiences that we should
How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
The reality of running a business online - even if it's not the popular marketing message we're used to hearing
This is a real, honest, transparent episode - and I hope you like it. And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!