In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!

When you tune in you'll learn...

• How we launched a $25 class and filled it up with nearly 200 students

• Our secret weapon for getting people okay (and excited for) our pitch

• The value of giving first

• And so much more...

Tune in, listen up, and enjoy!

Hey hey, not so average marketer! Welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.

When you tune in you're going to learn...

• The Key Stats of Zach's mebership, include active members, revenue, and retention rates.

• The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start one

• The importance of a strong onboarding process for your membership (and retention)

• The value of launching your membership regularly for growth

This is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.

On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).

When you tune in you'll discover...

• The NUMBERS from our launch, profit, revenue, conversions, and more!

• Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch

• The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.

• The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.

This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.

When you tune in to learn about The Sphere of Influence you'll discover...

• How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions

• How to grow your own sphere so that you can increase the effectiveness of your marketing

• The (6) key audiences that your sphere allows you to target

• The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!

In this episode I talk about how...

• We easily get caught up comparing ourselves to things and experiences that we should

• How I've felt SHAME around my success, because of the way our industry covets the 7-figure market

• The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it.  And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!

The Facebook Ads Gold Rush Is OVER!

You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!

In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in you're going to learn...

• The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business

• The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)

• A prediction about where the industry is headed, and how it affects the offers that you make

• The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.