Did you know that Zach runs a candle company with his partner Simon?

Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!

During this episode you'll discover:

• How OFFERS are the key to success in any business

• The importance of MENTORSHIP to success

• The relevance of ROI and METRICS to scaling

• And so much more...

Tune in to learn how candles and course collide!

As the year comes to a close - we see a common question emerging from our audience (that's YOU!).

Should I be advertising through the end of the year?

In theory a simple question, but in practice the answer varies based on your unique business.

In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.

Let's get into it!

Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn...

• The EXACT flow that Zach uses to move people into his corner of the internet

• How to write the emails so that people engage with your content and buy your offers

• A simple strategy to grow your socials while you grow your list.

So tune in and create a flow that engages, nurtures, and converts new leads!

Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to...

• Analyze your current offers (and ideas) to get the best results in the new year

• Create an "at a glance" of your plans that takes up just one page of paper

• Turn your ideas into a clear action plan that helps you reach your goals.

All that (and more) when you tune into this week's episode.

I've spent the last 3-months working with students in my new Membership, Not Your Average Membership, and we've walked them through a process to start building their list, engaging that list, and making offers to that list.

Today, I thought I would share the signature process that we have people go through to get these kinds of results...

Wondering what's going on with launches these days? Want to know how to change and adapt to get results?

In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!

Tune in to learn how to crush your launches into 2022 and beyond!