HSH 054: 4 Reasons Your Online Course Isn't Selling (And How to Fix Them)
On this episode, we’re talking about the reason that your digital course might not be selling, why these problems happen and how you can fix them. If you are a digital course creator who’s ready for more sales, you’ll want to tune in for this one!
First off, it’s important to know why you need to create courses. It’s not based on what you know, but what your audience wants to know! This doesn’t mean that your content needs to change, but it means your marketing around your course needs to change if you’re really going to maximize your sales and impact.
The second thing you need to do is be super clear on what your product can do for your client. What is the big promise, and what will the customer get if he or she purchases your course?
You’ll also need to do a launch to promote your product. Remember, great products don’t sell, great marketing does. If you are not putting promotional strategy behind your product it is not going to sell to its potential (or at all)!
Finally, you need to consider your sales system. Do you have one in place? Make sure that the people who are coming into your website, business or email list, have your product in front of them. You should be offering your list a paid product within 30-90 days of them opting in. You’re in business to solve other people’s problems; for that reason, you should always have offerings for your customers, even between launches.
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